Digital marketing is one of the fastest-growing fields, offering numerous opportunities for individuals looking to break into the industry. Whether you’re a recent graduate or someone changing careers, entry-level digital marketing jobs are a great way to start. These roles provide hands-on experience and help build a solid foundation in digital marketing strategies, tools, and techniques.
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Our Top Suggested Entry Level Digital Marketing Jobs
In this blog, we will explore the top entry level digital marketing jobs, providing insights into each role, necessary skills, and growth potential.
1. Social Media Marketing Coordinator
A Social Media Marketing Coordinator helps manage and create content for social media platforms like Instagram, Facebook, Twitter, and LinkedIn. This job involves scheduling posts, engaging with followers, and analyzing metrics to gauge the success of social campaigns.
- Skills Needed: Content creation, basic graphic design, familiarity with social media tools like Hootsuite or Buffer.
- Average Salary: $40,000 – $50,000 per year.
Social media remains one of the most crucial aspects of digital marketing, with 52% of digital marketing job growth attributed to social media and digital marketing roles. Entry-level social media coordinators often advance to become social media managers, handling broader strategies and larger campaigns.
2. Content Marketing Assistant
A Content Marketing Assistant supports the content creation process, including writing blog posts, drafting email newsletters, and creating website content. This role is ideal for someone with strong writing skills who wants to explore the creative side of digital marketing.
- Skills Needed: Writing, storytelling, SEO knowledge, basic understanding of content management systems (CMS) like WordPress.
- Average Salary: $35,000 – $45,000 per year.
Content marketing is an essential pillar of digital strategy, with 74% of consumers reading content to learn about a company before making a purchase. Entry-level assistants often grow into content strategists or content marketing managers.
3. Search Engine Optimization (SEO) Specialist (Junior)
An SEO Specialist works on optimizing website content to rank higher in search engine results pages (SERPs). This job involves keyword research, on-page SEO optimization, and monitoring website performance using tools like Google Analytics and Moz.
- Skills Needed: Keyword research, data analysis, familiarity with SEO tools.
- Average Salary: $40,000 – $55,000 per year.
With search engines like Google driving 53% of all website traffic, SEO is crucial for any digital strategy. SEO specialists often progress to more advanced roles like SEO managers or digital marketing consultants.
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4. Paid Media Specialist (PPC Assistant)
Paid Media Specialists handle paid advertising campaigns across platforms like Google Ads and Facebook Ads. The role involves managing ad budgets, targeting audiences, and analyzing campaign performance to improve return on investment (ROI).
- Skills Needed: Understanding of paid search and social advertising, budget management, analytical thinking.
- Average Salary: $45,000 – $55,000 per year.
30% of companies’ digital marketing budgets are allocated to paid advertising, making this a high-demand role. Entry-level specialists can advance to become paid media managers or digital advertising directors.
5. Email Marketing Assistant
An Email Marketing Assistant helps create and execute email campaigns, including writing emails, segmenting audiences, and measuring open and click-through rates. This role is great for those interested in nurturing customer relationships.
- Skills Needed: Copywriting, email marketing tools (e.g., Mailchimp), data analysis.
- Average Salary: $35,000 – $45,000 per year.
Email marketing has an average ROI of 42:1, making it one of the most cost-effective forms of digital marketing. Assistants can eventually become email marketing specialists or CRM managers.
6. Digital Marketing Intern
An internship is a common way to start in digital marketing. Interns assist with various tasks, such as research, content creation, and running social media campaigns. This role provides a broad exposure to different aspects of digital marketing.
- Skills Needed: Adaptability, basic understanding of digital marketing tools, eagerness to learn.
- Average Salary: $25,000 – $30,000 per year (stipends may vary).
Internships provide invaluable hands-on experience, with many leading to full-time entry-level positions upon completion.
7. Marketing Analytics Assistant
A Marketing Analytics Assistant helps collect and analyze data from digital marketing campaigns. This role involves using tools like Google Analytics to track metrics and generate reports on campaign performance.
- Skills Needed: Data analysis, Google Analytics, Excel.
- Average Salary: $40,000 – $50,000 per year.
Marketing analytics is essential for measuring campaign success. Assistants can grow into roles like marketing analysts or data specialists, focusing more on driving strategy through insights.
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8. Junior Copywriter
A Junior Copywriter works with the content and advertising teams to write compelling ad copy, website content, and other promotional materials. This is an ideal entry-level role for individuals with a passion for persuasive writing.
- Skills Needed: Writing, creativity, attention to detail.
- Average Salary: $35,000 – $45,000 per year.
Good copywriters are crucial for effective branding, and this role can lead to senior copywriting positions or content strategy roles.
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9. Digital Marketing Assistant
A Digital Marketing Assistant works across multiple areas of digital marketing, including SEO, content creation, and social media. This role helps the team implement and optimize marketing campaigns.
- Skills Needed: General digital marketing knowledge, multitasking, familiarity with tools like Google Ads.
- Average Salary: $35,000 – $45,000 per year.
This broad role is a great entry point for those unsure about which specific area of digital marketing to focus on. Assistants can advance to specialized roles or digital marketing coordinator positions.
10. Influencer Marketing Coordinator
Influencer marketing is a growing area, with brands leveraging social media influencers to promote their products. An Influencer Marketing Coordinator helps manage relationships with influencers, identify potential partnerships, and track campaign success.
- Skills Needed: Communication, social media knowledge, relationship management.
- Average Salary: $40,000 – $50,000 per year.
With 40% of marketers planning to increase their influencer marketing budgets, this role offers significant growth potential. Coordinators often become influencer marketing specialists or brand partnership managers.
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Skills to Excel in Entry-Level Digital Marketing Jobs
To excel in any of these roles, certain skills are highly valuable:
- Creativity: Essential for roles involving content creation and campaign ideation.
- Analytical Thinking: Crucial for analyzing data and optimizing campaigns.
- Communication: Necessary for working with clients, team members, and influencers.
- Adaptability: The digital marketing landscape evolves rapidly, and being able to adapt is key.
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Career Growth and Opportunities
Entry-level digital marketing jobs offer numerous opportunities for career growth. After gaining experience, many professionals move into managerial positions or specialize further in areas like SEO, PPC, content marketing, or analytics. The demand for digital marketing professionals is high, with 860,000 job openings in digital marketing reported by LinkedIn. This demand is expected to continue growing, providing a promising career path for those starting in this field.
Conclusion
If you’re looking to enter the digital marketing industry, there are numerous entry level digital marketing jobs that provide great starting points. From social media marketing to content writing, each role offers unique opportunities to learn and grow. By starting in one of these positions, you can gain the experience, skills, and insights needed to build a successful career in digital marketing. Whether your interest lies in SEO, content creation, analytics, or advertising, there’s a role for you to kick-start your journey.
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